Lexus Customers Love Their Cars According to J.D. Power

July 24th, 2020 by

Lexus ranks highest among luxury brands for brand loyalty

It’s already known that Toyota customers are one of the most loyal when it comes to brand loyalty, but what about the brand’s luxury counterpart? In a recent study done by J.D. Power, Lexus ranked number one in brand loyalty for luxury brands, surpassing German favorites Mercedes-Benz, Audi, and BMW.

This study was calculated using data from the Power Information Network and was based on whether an owner purchased the same brand of the vehicle they traded in when purchasing a new vehicle.

It’s no surprise Lexus ranks the highest, their reliability is unmatched in the luxury segment. But it’s much more than just their reliability that keeps them on top.“There are many factors that contribute to brand loyalty, ranging from the experience a customer has when purchasing the vehicle to how driving it makes them feel,” said Tyson Jominy, vice president of data & analytics at J.D. Power.

Another point Jominy mentioned were the brands’ responses to the COVID-19 pandemic and how these brands implemented financial assistance programs to aid customers during this uncertain time. This instilled further trust in the consumer’s brand of choice.

Lexus of Kendall offers a number of deals and financial assistance presented by Lexus USA which includes extra Lexus cash with every new vehicle purchase plus no payments for 90 days. We also offer a $0 down payment option for leases in addition to lowered lease payment deals.

Here at Lexus of Kendall, we want to ensure our customers leave our doors with a great deal and confident they can afford their vehicle. View our selection of new Lexus vehicles and our sales team will work with you to get the most out of your car-buying experience.

Got a trade-in? Bring it in for an estimate or use our KBB tool online. We buy all makes and models!

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